Overview of logo development:
In undertaking logo development for the Eighth World Meeting of Families, the Archdiocese of Philadelphia sought a design that would reflect family unity, the city itself and also, the city’s role as the birthplace of religious freedom in the United States thanks to William Penn, for whom the Commonwealth is named.
The above logo is a strong execution of this vision. The bell, while certainly a nod to the countless bells calling families to church around the world, is The Liberty Bell, an iconic Philadelphia landmark. Known internationally for its historic “crack,” the small white sliver intersecting the child figure within the bell depicts the reason for The Liberty Bell’s fame.
A family is represented through five distinct figures within the bell, all different heights and ages, in an effort to illustrate the many roles family members play – father, mother, son, daughter, brother, sister, grandparent, grandchild, etc.
As part of the bell’s yoke, the designer incorporated the Cross as an eye-catching and central part of the image to convey the role of Christ in the family. The font selected for “World Meeting of Families” is strong, elegant and versatile. A warm color palette is also employed so as to be inclusive of the international audience Philadelphia will welcome in September 2015.
Join the CatholicPhilly.com family
CatholicPhilly.com works to strengthen the connections between people, families and communities every day by delivering the news people need to know about the Catholic Church, especially in the Philadelphia region, and the world in which we live.
By your donation in any amount, you and hundreds of other people become part of our mission to inform, form in the Catholic faith and inspire the thousands of readers who visit every month.
Here is how you can help:
- A $100 gift allows us to present award-winning photos of Catholic life in our neighborhoods.
- A $50 gift enables us to cover a news event in a local parish, school or Catholic institution.
- A $20 gift lets us obtain solid faith formation resources that can deepen your spirituality and knowledge of the faith.
- A small, automated monthly donation means you can support us continually and easily.
Won't you consider making a gift today?
Please join in the church's vital mission of communications by offering a gift in whatever amount that you can ― a single gift of $40, $50, $100, or more, or a monthly donation. Your gift will strengthen the fabric of our entire Catholic community and sustain CatholicPhilly.com as your trusted news source. Thank you in advance!
Make your donation by credit card here:
Or make your donation by check:
222 N. 17th Street
Philadelphia, PA 19103